Selling children’s items requires not only an understanding of the needs and expectations of the youngest consumers but also the ability to capture their parents’ attention. Proper product presentation in-store or on a website can significantly influence purchasing decisions. Here are some key tips on how to effectively increase sales of children’s items through proper product presentation.
1. Use attractive and colorful photos
Children are attracted to vivid colors and interesting shapes. Ensure that product photos on your website or in your catalog are high-quality, colorful, and show the product from various perspectives. Photos should also demonstrate how the toy or item can be used, helping parents imagine how their child would play with it. Be careful not to show negative aspects of the product in photos and videos. A picture of a child scattering small parts across the floor will discourage a parent from purchasing. Focus on the child’s smile and their safety during play.
2. Utilize product descriptions aimed at parents and children
Product descriptions should be accessible, preferably short, and contain information for both parents and children. Parents will be interested in safety information, the materials from which the product was made, and any certifications. Children may not read your descriptions, but that doesn’t exempt you from describing the toy from their perspective. Describe the emotions your product will provide to the child, how it will facilitate their exploration of the world, and the adventures they can experience with it. Parents were once children too, and such emotional segments will surely touch their hearts.
3. Create engaging video content
Videos showing products in action are an excellent way to attract attention and boost sales. A video can show how a toy works, the possibilities for play, and the emotions accompanying its use. Video content is also highly shareable on social media, which can increase the reach of your offer. This versatile format can be used not only to promote the toy—parents highly appreciate assembly instructions for a toy or furniture when available in video form.
4. Use storytelling
Tell a story related to the product. It could be about adventures children can have thanks to the toy or information on how the product was created. Storytelling not only increases engagement but also builds an emotional connection between the product and potential buyers. Not all products lend themselves to this strategy (it’s hard to tell an engaging story about shoelaces), but in our toy industry, this should not pose a noticeable problem.
5. Present products in context
Showing products in the context of their use can help customers better understand how they can fit into their children’s lives. For example, if you’re selling children’s room items, show them in a beautifully decorated room. If you offer educational toys, illustrate how they can be used during home learning. Presenting a character who uses our product with a smile builds a subconscious social proof, increasing the desire to own and identify with the presented product.
6. Offer product bundles
Product bundles that complement each other are a great way to increase sales. Parents are more likely to purchase a package of products that together create greater value. This could be, for example, a set of items for creative play or a complete set of furniture for a children’s room. An additional discount compared to the sum of the prices of the individual products included in the bundle will be an additional asset. Such sets are often chosen as gifts, so we recommend creating them before Christmas, Children’s Day, etc.
7. Highlight unique product features
Highlight what makes your products unique. Innovation, the ability to personalize, eco-friendly materials, or perhaps free shipping? Emphasizing these features in product presentations can convince parents to choose your offer. Pay attention to what matters to your customers and use it to increase sales.
Summary
Proper product presentation for children can significantly impact sales growth. By using colorful photos, engaging descriptions, video content, storytelling, product context presentations, product bundles, and highlighting unique features, you can attract parents’ and their children’s attention while building lasting relationships with customers.